Grant Opportunity for Black-Owned Retail Stores

Wish Local is an e-commerce initiative that connects retail stores with the Wish shopping app.

The Wish Local Empowerment Program is a $2 million fund that offers financial support to approximately 4,000 Black-owned small businesses across the United States to help promote equity and diversity in entrepreneurship.

Grants range from $500 to $2,000 and may be used for general business expenses, including:

  • workforce retention;
  • rent and operational costs;
  • inventory purchases;
  • customer outreach; and,
  • community engagement activities.

Eligible applicants must operate a Black-owned, brick-and-mortar retail business in the United States with 20 or fewer employees and average annual revenue under $1 million.

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